What is Personal Branding?
Are you a musician, artist, influencer, or creative professional looking to spread the word about your work? Odds are, you have a personal brand already — so what’s personal branding? It’s the deliberate way you choose to market yourself to your targeted audience. With my custom portraits, I can help you define your brand and make deeper connections with potential fans and followers. Here’s how a personal branding session can help you:
Increase your exposure: A personal brand means nothing if your audience can’t find you. I’ll work with you to create captivating images that grab your audience’s attention and make them curious for more.
Control your image: With my custom photography sessions, you get the ultimate say in how we portray your brand. Together, we’ll take control of your image and bring your brand to the next level.
Achieve your goals: Whether you’re looking to reach a larger audience, get your name out, or gain followers, personal branding can set you apart from the crowd and get you noticed.
I’ve worked with clients all around the Boston area to create custom images that capture and amplify their brand. From my own work as a touring photographer for the Lumineers, I understand the care that goes into crafting a personal brand. I can help you communicate with the world around you and convey the message you want to send.
How Does it Work?
Personal branding sessions are for those who need more than a great headshot. These sessions give you a chance to visually tell your unique story — they’re limited only by your own imagination!
Most personal branding sessions last anywhere from 90 minutes to 3 hours and I’ll work with you to customize your session to fit your unique needs. From locations, lighting, and backgrounds to outfits, posing, and props, I’ll help you every step of the way to create your custom photo shoot. Depending on your needs, we can try to capture one incredible image or a dozen.
After the shoot, I’ll do some retouching and add any effects you’d like to your images. Then, you will receive digital files to use your images for whatever you’d like. I’ve helped clients create unique album covers, print ad graphics, or polished images for Instagram posts.
How Do I Prepare?
For personal branding sessions, it’s important that you have a solid understanding of the story you want to tell. I advise my clients to ask themselves the following questions before our sessions:
What’s the one thing I want to “say” to my audience?
What 3 words best describe my brand?
How do I want to use these images?
Ex: Album cover, print graphics, social media campaign
What other brands do I admire and why?
For more tips on how to have the best personal branding session, check out my FAQ page. Ready to create a customized personal brand? Get in touch, and I’ll work with you to capture your story and boost your following.
